Procedure of a business Website Development
This checklist is a high level list of activities to include in the project plan. The list below is extremely generalised and may not look realistic for all the projects. It varies highly from project to project. Our idea of displaying it is just give a list of essential things which you might skip off due to any reasons.
A. Phase 1 : Preparation and Planning Briefing
Appraisal of existing web site
Confirmation of corporate and marketing objectives
Budget indication
Roles and Responsibilities
Pilot Selection
Initial timetable
First draft web marketing plan.
B. Phase 2: Content development
Overall look 'n feel
Standards and templates
Information Architecture
Navigation Paths
Interactions
Writing
Page mark up
Response forms / scripts
Other special content.
C. Phase 3: Technical
Server/ provider selection
Mirror sites - if applicable
Server software
Domain registration
Applications development
Transaction and payment systems development e.g. catalogues, shopping baskets
Supported browsers
Development systems
Management processes
Technical standards.
D. Phase 4: Testing and Going Live
Page quality check, validation
Link testing
Coherence consistency checking
Security testing - password access etc.
Transaction testing
Complete testing off-line
User testing
Site uploading
E. Phase 5: Marketing
Marketing model - ads, referrals etc.
The 7Ps - how are these addressed?
Link negotiation
Marketing 'hooks' in each relevant page
Response mechanisms
Entries in search engines
Off-line promotion
Research and feedback
Data Collection (e.g. web stats) and Analysis
Revised marketing plan.
F. Phase 6: Sustenance
Webmaster activities
Content feedback
Content updating programme
Commissioning new content
Supporting new facilities e.g. video plug-ins
Link maintenance
Update release planning.
G. Phase 7: Management Processes
Overall project management - progress vs. plan
Use liaison
Legal and contractual e.g. copyrights
Release / change control
Performance measurement system
Budgeting
Ongoing roles and responsibilities
Documentation
Process Descriptions
Extracting Lessons
Periodic strategic audits and reviews. |