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Procedure of a business Website Development

This checklist is a high level list of activities to include in the project plan. The list below is extremely generalised and may not look realistic for all the projects. It varies highly from project to project. Our idea of displaying it is just give a list of essential things which you might skip off due to any reasons.

        A. Phase 1 : Preparation and Planning Briefing
                              Appraisal of existing web site
                              Confirmation of corporate and marketing objectives
                              Budget indication
                              Roles and Responsibilities
                              Pilot Selection
                              Initial timetable
                              First draft web marketing plan.

        B. Phase 2: Content development
                              Overall look 'n feel
                              Standards and templates
                              Information Architecture
                              Navigation Paths
                              Interactions
                              Writing
                              Page mark up
                              Response forms / scripts
                              Other special content.

        C. Phase 3: Technical
                              Server/ provider selection
                              Mirror sites - if applicable
                              Server software
                              Domain registration
                              Applications development
                              Transaction and payment systems development e.g. catalogues, shopping baskets
                              Supported browsers
                              Development systems
                              Management processes
                              Technical standards.

        D. Phase 4: Testing and Going Live
                              Page quality check, validation
                              Link testing
                              Coherence consistency checking
                              Security testing - password access etc.
                              Transaction testing
                              Complete testing off-line
                              User testing
                              Site uploading

        E. Phase 5: Marketing
                              Marketing model - ads, referrals etc.
                              The 7Ps - how are these addressed?
                              Link negotiation
                              Marketing 'hooks' in each relevant page
                              Response mechanisms
                              Entries in search engines
                              Off-line promotion
                              Research and feedback
                              Data Collection (e.g. web stats) and Analysis
                              Revised marketing plan.

        F. Phase 6: Sustenance
                              Webmaster activities
                              Content feedback
                              Content updating programme
                              Commissioning new content
                              Supporting new facilities e.g. video plug-ins
                              Link maintenance
                              Update release planning.

        G. Phase 7: Management Processes
                              Overall project management - progress vs. plan
                              Use liaison
                              Legal and contractual e.g. copyrights
                              Release / change control
                              Performance measurement system
                              Budgeting
                              Ongoing roles and responsibilities
                              Documentation
                              Process Descriptions
                              Extracting Lessons
                              Periodic strategic audits and reviews.

 
 
 
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